Pollsters tell us the #2 guy seeking the New York City Mayor nomination is a Muslim, a socialist, and, in this writer’s opinion, using the best political commercials in decades.
Nobody calls Zohran Mamdani a fringe candidate. Simply put, he is #2 in the polls because he’s smart, and the New York City system of allowing voters to rank their choices for candidates from 1 to 5 offers outsiders the opportunity to be real competitors.
Besides his special commercials, his promises to voters are unique—they are achievable. For example, he wants to open city-owned grocery stores in poor neighborhoods and offer the cheapest prices. A little more difficult to achieve but well within the mayor’s authority is Mamdani’s promise to make bus rides free. The mayor influences the MTA but only has the ability to ask, not order, free buses. On the other hand, the mayor controls the Rent Guidelines Board, and when he promises no rent increases, he can deliver. Mayor Adams, a friend to landlords, has allowed annual increases. The mayor before him, Bill De Blasio, froze the rent three times.
Mamdani is not the only Democrat supporting rent freezes for the 1 million New Yorkers who live in rent stabilized apartments. Five other candidates make this promise.
But Mamdani is the only one doing it with flair. Every New Years Day, the “polar bears” swim in Coney Island. This year, Mamdani joined them for a swim in his business suit and then boasted, “I’m freezing…your rent as the next mayor of New York City.” Choose your media—Tiktok, Instagram, Youtube—a picture of a wet and cold Mamdani reached hundreds of thousands of potential voters.
Most of the mayoral candidates issued a press release, but Mamdani turned it into a visual event and provoked the crucial question, “Who is this guy?” The latest poll has Cuomo at 53% once his second and third place votes are counted, while Mamdani is second at 29%.
The numbers require explanation. New York City fights the power of big money with two special election features. Public funding empowers small contributors to make big contributions. For every dollar an ordinary citizen contributes, up to $250, the candidates receive $8. A $50 contribution puts $400 into the candidates’ bank account. But it was still a surprise when Democrat Zohran Mamdani announced he was the first candidate to reach maximum funding limit. The primary election is from June 14th to June 24th. The assemblymen from Astoria, Queens made his announcement on March 24th, months before the election.
Whatever the results of the mayoral primary, Mamdani reaches voters, a crucial skill in a democracy. He will be a player for the foreseeable future. His commercials attacking Eric Adams and Andrew Cuomo were the most riveting I have seen in decades. Two New Yorkers are having coffee. One of them pretends to support Adams by suggesting Turkey is a wonderful place. Turks reportedly steered money and gifted fancy airline seats to the Mayor, who urgently wishes the public will forget his corruption investigations. After needling the Mayor, the ad goes after Andrew Cuomo for shutting down mental health facilities at a time when mentally ill persons are linked to disruptive and scary incidents on the subway. Cuomo who fancies himself a frugal politician was willing to save money by denying services to the mentally ill.
The commercial is a direct hit against two prominent Democrats running for mayor, and then Zohran Mamdani sits down at the table and promises to be the best alternative. He wants rent freezes, public-owned grocery stores, fast & free buses, and universal childcare. It’s a dramatically different vision of public service.
This only makes sense if we understand that besides public financing voters have a chance to be heard, even if their candidate loses. Under ranked-choice voting, the city’s second pro-democracy reform, voters pick candidates 1 through 5. Even with 37% first choices, Cuomo must still get second or third place votes to bring him over 50%. A Marist poll found that the former governor would reach 53%. Mamdani had 29%.
The candidates are fully aware that the second and third, even fifth place, votes could decide who reaches the magic 50% and becomes the nominee. Mamdani’s most recent commercial is an eloquent plea for donations to the campaign of Adrienne Adams, Speaker of the New York City Council. She entered the race late and is short of funds. Mamdani said, “We are all running together to defeat Andrew Cuomo.” He was using his popularity to help Speaker Adams and stop Cuomo. It is a remarkable example of how the ranked-choice voting promotes Democratic Party unity and makes candidates short of funds credible. Before this system was established in 2021, it would be unthinkable for candidates to help each other raise money.
Mamdani demonstrates that ranked-choice voting (RCV) allows little-known candidates to become players in a Democratic primary.
Mamdani has received lengthy news stories describing his platform and recognizing his electoral strength. This would have been impossible without RCV.